Sales and Marketing refers to the combined business functions focused on promoting products or services, attracting customers, and driving revenue growth. Marketing involves researching target audiences, creating brand awareness, and developing strategies to position products effectively in the market through channels like advertising, social media, and public relations. Sales, on the other hand, focuses on building customer relationships, negotiating deals, and closing transactions to generate income for the business.
Together, Sales and Marketing work to understand customer needs, communicate value propositions, and deliver solutions that satisfy demand. Professionals in this field learn skills in market analysis, branding, digital marketing, lead generation, customer service, and sales techniques.
These skills are essential for careers in retail, corporate sales, advertising, and e-commerce. By mastering Sales and Marketing, individuals can help organisations increase market share, improve customer loyalty, and achieve sustainable growth in competitive industries.
