ICTQual AB Level 6 International Diploma in Marketing & Sales Management
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is a comprehensive programme designed to equip learners with advanced knowledge, practical skills, and strategic insights essential for success in the dynamic fields of marketing and sales. Over three years and 360 credits, this qualification provides a robust foundation for understanding consumer behaviour, market research, digital marketing, branding, and sales strategies, while developing leadership and management capabilities for professional growth.
Learners will gain expertise in designing, implementing, and evaluating marketing campaigns across multiple platforms, including digital, social media, and traditional channels. The course emphasises strategic decision-making, data-driven marketing, and customer relationship management, enabling learners to optimise sales performance and achieve organisational objectives. With a focus on global business environments, learners will also explore international marketing trends, cross-cultural communication, and ethical practices, ensuring they are prepared to operate effectively in diverse markets.
The programme is suitable for both fresh learners aspiring to enter the marketing and sales industry and professionals seeking to enhance their strategic and managerial competencies. By combining theoretical knowledge with practical applications, the course empowers learners to analyse market opportunities, develop innovative marketing strategies, lead sales teams, and contribute to business growth in competitive industries.
Completing this diploma not only enhances professional credibility but also provides a pathway to specialised roles such as Marketing Manager, Sales Director, Digital Marketing Strategist, Brand Manager, or Business Development Manager. Learners also gain the tools to adapt to emerging trends, leverage analytics for informed decision-making, and apply innovative solutions to drive customer engagement and revenue growth.
With a focus on strategic marketing, leadership, and practical sales expertise, the ICTQual AB Level 6 International Diploma in Marketing & Sales Management equips learners for long-term success in the fast-evolving global business landscape.
Level 6 International Diploma in Marketing & Sales Management
To enrol in ICTQual AB Level 6 International Diploma in Marketing & Sales Management, learner must meet the following entry requirements:
This qualification, the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, consists of 36 mandatory units.
Year 1 – Foundation in Marketing & Sales Management
- Principles of Marketing and Sales
- Business and Marketing Communication
- Consumer Behaviour and Market Research
- Fundamentals of Digital Marketing
- Marketing Analytics and Data Interpretation
- Sales Techniques and Customer Relationship Management (CRM)
- Business Economics and Financial Principles
- Branding and Promotional Strategies
- Professional Ethics and Corporate Governance
- Business Law and Regulatory Frameworks
- Health, Safety, and Environmental Awareness in Business
- Introduction to Project Management in Marketing
Year 2 – Intermediate Studies in Marketing & Sales Management
- Strategic Marketing Management
- Integrated Marketing Communications (IMC)
- Advanced Sales Management and Negotiation
- Digital Marketing Campaigns and Social Media Strategy
- E-commerce and Online Sales Management
- Marketing Research Methods and Reporting
- Customer Experience Management
- Product Development and Innovation Management
- International Marketing and Cross-Cultural Strategies
- Marketing Operations and Budgeting
- Business Analytics and Performance Measurement
- Applied Research Methods in Marketing
Year 3 – Advanced Studies in Marketing & Sales Management
- Marketing Strategy and Competitive Analysis
- Leadership in Marketing and Sales Teams
- Advanced Digital Marketing and Automation
- Brand Management and Corporate Identity
- Strategic Sales Planning and Forecasting
- Global Marketing Trends and Market Expansion
- Customer Insights and Behavioural Analytics
- Marketing Technology and CRM Systems
- Professional Ethics and Sustainability in Marketing
- Innovation, Entrepreneurship, and Marketing Business Development
- Strategic Project Management in Marketing
- Final Year Major Project (Capstone Project)
Learning Outcomes for the ICTQual AB Level 6 International Diploma in Marketing & Sales Management:
Year 1 – Foundation in Marketing & Sales Management
Principles of Marketing and Sales
- Understand fundamental marketing and sales concepts.
- Analyse market environments and customer needs.
- Apply basic marketing strategies to business scenarios.
Business and Marketing Communication
- Develop effective verbal and written communication skills.
- Create professional marketing presentations and reports.
- Apply communication strategies to internal and external stakeholders.
Consumer Behaviour and Market Research
- Analyse consumer decision-making processes.
- Conduct basic market research and interpret findings.
- Apply insights to improve marketing and sales strategies.
Fundamentals of Digital Marketing
- Understand digital marketing channels and tools.
- Implement basic online marketing campaigns.
- Evaluate digital marketing performance metrics.
Marketing Analytics and Data Interpretation
- Analyse marketing data for trends and insights.
- Use statistical tools for decision-making.
- Apply data-driven approaches to marketing challenges.
Sales Techniques and Customer Relationship Management (CRM)
- Apply effective sales techniques and strategies.
- Understand CRM systems to manage customer interactions.
- Develop approaches to enhance customer loyalty and retention.
Business Economics and Financial Principles
- Understand economic principles affecting marketing decisions.
- Analyse financial statements and budgets.
- Apply financial concepts to business planning and marketing strategies.
Branding and Promotional Strategies
- Develop brand positioning and messaging.
- Analyse promotional channels and campaigns.
- Apply branding strategies to increase market visibility.
Professional Ethics and Corporate Governance
- Understand ethical principles in business and marketing.
- Apply corporate governance standards in decision-making.
- Analyse ethical dilemmas and resolve marketing conflicts responsibly.
Business Law and Regulatory Frameworks
- Understand key business and marketing legislation.
- Apply legal principles to marketing operations.
- Ensure compliance with national and international regulations.
Health, Safety, and Environmental Awareness in Business
- Identify workplace health and safety risks.
- Implement environmental best practices in marketing operations.
- Promote sustainable and safe business processes.
Introduction to Project Management in Marketing
- Understand project planning and scheduling principles.
- Apply tools such as Gantt charts and critical path analysis.
- Manage marketing projects effectively from initiation to delivery.
Year 2 – Intermediate Studies in Marketing & Sales Management
Strategic Marketing Management
- Develop and implement marketing strategies aligned with business goals.
- Analyse market trends to inform strategic decisions.
- Evaluate marketing strategy effectiveness.
Integrated Marketing Communications (IMC)
- Design consistent messaging across multiple channels.
- Apply IMC techniques to enhance brand presence.
- Measure the impact of integrated marketing campaigns.
Advanced Sales Management and Negotiation
- Manage sales teams and processes effectively.
- Apply negotiation techniques to maximise revenue.
- Analyse sales performance and optimise strategies.
Digital Marketing Campaigns and Social Media Strategy
- Plan, execute, and evaluate digital campaigns.
- Develop social media strategies for audience engagement.
- Analyse digital campaign performance metrics.
E-commerce and Online Sales Management
- Understand online retail platforms and e-commerce trends.
- Optimise online sales and conversion rates.
- Apply strategies for customer acquisition and retention online.
Marketing Research Methods and Reporting
- Conduct advanced market research studies.
- Analyse qualitative and quantitative data.
- Prepare research reports with actionable insights.
Customer Experience Management
- Understand customer journey mapping and touchpoints.
- Apply strategies to enhance customer satisfaction.
- Analyse customer feedback to improve service and loyalty.
Product Development and Innovation Management
- Manage product lifecycle from concept to launch.
- Apply innovation techniques to develop competitive products.
- Evaluate market opportunities and product feasibility.
International Marketing and Cross-Cultural Strategies
- Analyse global market trends and cultural differences.
- Adapt marketing strategies for international markets.
- Apply cross-cultural communication in global campaigns.
Marketing Operations and Budgeting
- Plan marketing budgets and allocate resources efficiently.
- Monitor marketing project costs and ROI.
- Ensure effective operational control of marketing initiatives.
Business Analytics and Performance Measurement
- Apply analytics tools to monitor marketing KPIs.
- Evaluate campaign effectiveness using performance metrics.
- Make data-driven decisions to optimise marketing outcomes.
Applied Research Methods in Marketing
- Develop research proposals addressing marketing problems.
- Apply qualitative and quantitative research techniques.
- Present research findings professionally and ethically.
Year 3 – Advanced Studies in Marketing & Sales Management
Marketing Strategy and Competitive Analysis
- Analyse competitive environments and market positioning.
- Develop strategic marketing plans to achieve business goals.
- Evaluate the impact of market forces on marketing decisions.
Leadership in Marketing and Sales Teams
- Develop leadership and team management skills.
- Apply motivational techniques to enhance team performance.
- Evaluate team effectiveness in achieving marketing objectives.
Advanced Digital Marketing and Automation
- Implement automated marketing workflows.
- Analyse digital customer journeys and conversion optimisation.
- Evaluate performance of advanced digital campaigns.
Brand Management and Corporate Identity
- Develop strategic brand positioning and identity.
- Analyse brand equity and reputation management.
- Apply branding strategies across channels and markets.
Strategic Sales Planning and Forecasting
- Plan sales strategies and set achievable targets.
- Use forecasting techniques to predict sales performance.
- Analyse sales trends to inform business decisions.
Global Marketing Trends and Market Expansion
- Analyse emerging global market trends.
- Develop strategies for market entry and expansion.
- Apply strategic planning for international marketing growth.
Customer Insights and Behavioural Analytics
- Analyse consumer behaviour using advanced analytics.
- Apply insights to optimise marketing and sales strategies.
- Evaluate customer engagement and satisfaction metrics.
Marketing Technology and CRM Systems
- Implement CRM and marketing automation systems.
- Analyse technology-driven insights for customer management.
- Apply digital tools to enhance sales performance.
Professional Ethics and Sustainability in Marketing
- Apply ethical frameworks in marketing decisions.
- Promote sustainable practices in marketing operations.
- Analyse social responsibility implications of marketing campaigns.
Innovation, Entrepreneurship, and Marketing Business Development
- Develop entrepreneurial skills for marketing ventures.
- Innovate business models and marketing solutions.
- Apply strategies for business growth and competitive advantage.
Strategic Project Management in Marketing
- Plan and manage complex marketing projects strategically.
- Allocate resources, manage risks, and ensure project success.
- Evaluate project outcomes and implement improvements.
Final Year Major Project (Capstone Project)
- Undertake an independent marketing or sales project.
- Integrate knowledge and practical skills from previous units.
- Present findings through professional reports and presentations.
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management equips learners with advanced knowledge and practical skills, enabling progression into higher education, professional certifications, and a range of leadership roles in marketing and sales. Graduates are well-prepared to excel in dynamic business environments and global markets.
Academic Progression
- Postgraduate Studies: Graduates can progress to Level 7 postgraduate diplomas in Marketing, Sales Management, Digital Marketing, International Business, or related disciplines.
- Specialisation Opportunities: Advanced studies allow learners to focus on areas such as Brand Management, Digital Marketing Analytics, Consumer Behaviour, Strategic Marketing, or International Marketing.
- Research Pathways: Candidates can pursue research-based programs in marketing, sales, consumer insights, or business strategy.
Professional Career Opportunities
- Marketing Manager: Develop and implement strategic marketing plans, campaigns, and brand initiatives.
- Sales Manager/Director: Lead sales teams, optimise sales processes, and implement effective customer relationship strategies.
- Digital Marketing Specialist: Manage online marketing campaigns, SEO/SEM, social media, and marketing automation tools.
- Brand Manager: Oversee brand strategy, identity, equity, and market positioning.
- Market Research Analyst: Analyse consumer behaviour, interpret data, and provide actionable business insights.
- Business Development Manager: Drive market expansion, identify new business opportunities, and enhance customer engagement.
- Customer Experience Manager: Optimise customer journeys and improve satisfaction across touchpoints.
Professional Certifications and Recognition
- Eligibility for industry-recognised certifications in marketing, digital marketing, sales management, and analytics.
- Pathway to membership with international marketing and business organisations, such as CIM (Chartered Institute of Marketing) or PMI (Project Management Institute).
Entrepreneurial Opportunities
- Graduates can establish marketing consultancies, digital agencies, or e-commerce ventures.
- Apply strategic marketing and sales knowledge to launch innovative products or services.
Graduates of this diploma are well-positioned to pursue senior marketing and sales roles, contribute to organisational growth, and adapt to emerging global marketing trends, technology-driven strategies, and customer-centric business models.
To deliver this diploma, training centres must meet specific academic, administrative, and quality assurance standards. These requirements ensure learners receive high-quality education and assessment aligned with international best practices.
1. Accreditation and Approval
- Centres must hold valid approval and accreditation from ICTQual AB to deliver Level 6 qualifications.
- Approval ensures adherence to ICTQual’s standards for curriculum delivery, assessment, and quality management.
- Centres must renew approval periodically and maintain compliance with ICTQual regulations.
2. Academic and Staffing Requirements
- Centres must employ qualified teaching and training staff with expertise in marketing, sales management, digital marketing, and business analytics.
- Trainers should have relevant professional experience (minimum 3–5 years) and appropriate academic qualifications.
- Centres must provide ongoing professional development opportunities for staff to stay updated with industry trends and best practices.
3. Learning Resources and Facilities
- Centres should have access to modern classrooms, training labs, and digital learning resources.
- Learners must have access to computers, internet, marketing software, CRM systems, and analytical tools to support practical learning.
- Access to library resources, e-books, journals, and case studies is essential to support academic research and learning outcomes.
4. Quality Assurance and Assessment
- Centres must implement robust quality assurance systems to monitor teaching, assessment, and learner progress.
- Assessment practices must be valid, reliable, and aligned with the learning outcomes of the Level 6 diploma.
- Internal verification and moderation processes must be in place to ensure consistency and fairness in grading.
5. Administrative and Operational Requirements
- Centres must maintain accurate learner records, attendance, and assessment submissions.
- Systems for complaints, feedback, and appeals must be clearly defined and communicated to learners.
- Centres should ensure compliance with data protection, health, safety, and ethical guidelines in all operations.
6. Support Services for Learners
- Centres should provide learner support, including academic guidance, career counselling, and study skills development.
- Assistance with research, project work, and professional networking opportunities must be available.
- Centres should foster an environment that encourages ethical practices, inclusivity, and professional development.
By meeting these standards, training centres ensure high-quality delivery, assessment integrity, and excellent learning outcomes for candidates pursuing the ICTQual AB Level 6 International Diploma in Marketing & Sales Management.
Route for Candidates with No Experience
This route is ideal for learners who are new to Marketing & Sales Management and do not have prior professional experience. The process is as follows:
- Admission: Learners enrol at an ICTQual AB approved centre to begin the three-year programme.
- Training: Undertake formal instruction covering all essential study units, including marketing strategy, digital marketing, sales management, customer analytics, and business ethics. Training combines theoretical lessons with practical exercises.
- Assessment: Complete assignments, case studies, projects, and examinations aligned with the learning outcomes of each unit. These assessments evaluate the learner’s understanding and application of marketing and sales concepts.
- Certification: Upon successful completion of all assessments, learners are awarded the ICTQual AB Level 6 International Diploma in Marketing & Sales Management.
Route for Experienced and Competent Candidates
For learners who already have relevant work experience in Marketing & Sales Management or related fields, the following route is available:
- Eligibility: Candidates must have 6 years of verifiable professional experience in marketing, sales, digital campaigns, or related business operations.
- Assessment of Competence: Instead of completing the full training programme, candidates undergo a competency-based assessment to demonstrate alignment with the learning outcomes.
- Evidence Submission: Submit documentation of professional experience, including roles, responsibilities, projects managed, and achievements. Supporting evidence may include reports, campaign results, or professional endorsements.
- Knowledge and Understanding: Centres may conduct a skills gap analysis to identify areas requiring supplementary training or guidance.
- Certification: Upon verification of competence and experience, candidates are awarded the ICTQual AB Level 6 International Diploma in Marketing & Sales Management without the need for full course completion.
This dual-pathway certification route ensures accessibility for both newcomers and experienced professionals, allowing candidates to achieve a globally recognised Level 6 qualification while either gaining comprehensive training or demonstrating existing expertise.