ICTQual AB Level 5 International Diploma in Marketing & Sales Management
The ICTQual AB Level 5 International Diploma in Marketing & Sales Management is a dynamic two-year programme designed to prepare learners for success in the ever-evolving world of marketing and sales. Spanning 240 credits, the diploma combines academic knowledge with real-world application, offering a balanced approach that ensures learners are job-ready and equipped with practical expertise.
This programme is ideal for both freshers starting their professional journey and experienced learners seeking to advance into leadership roles. By focusing on both foundational principles and advanced strategies, the course supports career development at every stage, making it highly relevant for today’s competitive business environment.
Throughout the diploma, learners explore a wide range of topics including consumer behaviour, market research, sales planning, digital marketing, branding, and customer relationship management. The curriculum also emphasises data-driven decision-making, negotiation techniques, leadership skills, and the use of technology to achieve measurable business growth.
Learners benefit from exposure to case studies, projects, and practical exercises that reflect real-world marketing and sales challenges. This approach ensures they can confidently apply theoretical concepts to practical business scenarios, strengthening both their analytical and problem-solving abilities.
Career opportunities for learners completing this programme are vast and diverse. Possible pathways include roles such as marketing executive, sales manager, digital marketing strategist, business development specialist, or brand manager. The skills gained also provide a strong foundation for entrepreneurial ventures and consultancy work.
Ultimately, the ICTQual AB Level 5 International Diploma in Marketing & Sales Management enables learners to design, implement, and evaluate effective strategies that drive business success in local and international markets. With its strong focus on employability and career progression, this diploma offers the professional credibility and competitive edge learners need to thrive in today’s fast-paced business landscape.
Level 5 International Diploma in Marketing & Sales Management
To enrol in ICTQual AB Level 5 International Diploma in Marketing & Sales Management, learner must meet the following entry requirements:
This qualification, the ICTQual AB Level 5 International Diploma in Marketing & Sales Management, consists of 24 mandatory units.
Year 1 – Foundation and Core Marketing & Sales Management Principles
- Strategic Marketing Management
- Sales Leadership and Team Management
- Digital Strategy and Social Media Marketing
- Integrated Marketing Communications
- Business-to-Business (B2B) Marketing
- Global Marketing and International Trade
- Data Analytics for Marketing and Sales
- Customer Experience and Loyalty Management
- Strategic Brand Management
- Innovation and Product Development Strategies
- Advanced Negotiation and Key Account Management
- Capstone Project: Strategic Marketing and Sales Planning
Year 2 – Advanced Applications and Strategic Marketing & Sales Management
- Advanced Leadership Strategies and Styles
- Organisational Change and Transformation
- Strategic Risk Management
- Financial Planning and Budgeting for Leaders
- Advanced Project and Portfolio Management
- Leadership in a Global Business Environment
- Business Analytics and Data-Driven Decision Making
- Strategic Marketing and Brand Management
- Negotiation, Influence, and Stakeholder Management
- Corporate Strategy and Competitive Advantage
- Entrepreneurial Leadership and Innovation
- Capstone Project: Strategic Leadership in Practice
Learning Outcomes for the ICTQual AB Level 5 International Diploma in Marketing & Sales Management:
Year 1 – Foundation and Core Marketing & Sales Management
Principles of Marketing and Sales
- Understand the core concepts and functions of marketing and sales
- Apply the marketing mix to real-world business situations
- Identify the strategic role of sales in business growth
- Evaluate how marketing and sales contribute to customer value
Consumer Behaviour and Market Research
- Analyse consumer needs, motivations, and decision-making processes
- Conduct primary and secondary market research
- Interpret consumer insights to develop effective strategies
- Evaluate cultural and social influences on buying behaviour
Business Communication for Marketing Professionals
- Demonstrate professional communication in oral and written forms
- Apply communication techniques suitable for business contexts
- Adapt messaging for diverse audiences and platforms
- Evaluate the role of communication in marketing outcomes
Fundamentals of Digital Marketing
- Understand digital channels and online consumer engagement
- Apply tools for email, social media, and online campaigns
- Design strategies for effective digital promotion
- Measure campaign performance using analytics
Sales Techniques and Customer Relationship Management
- Apply consultative selling techniques to different contexts
- Develop skills in building long-term customer relationships
- Demonstrate effective lead generation and closing techniques
- Evaluate CRM systems for sales management
Branding and Advertising Essentials
- Understand the principles of branding and identity creation
- Design campaigns that align with brand objectives
- Analyse how branding influences customer perceptions
- Evaluate ethical considerations in advertising
Retail and Distribution Management
- Understand retail formats and distribution networks
- Apply strategies for effective retail operations
- Assess the efficiency of supply chain channels
- Evaluate customer experience within retail environments
Business Environment and Global Markets
- Understand external factors that influence marketing decisions
- Analyse the impact of globalisation on sales strategies
- Assess risks and opportunities in international markets
- Evaluate cultural differences in global marketing
Financial Skills for Marketing and Sales Managers
- Apply budgeting techniques to marketing and sales activities
- Interpret financial data for campaign decisions
- Assess profitability in sales operations
- Evaluate the financial impact of marketing strategies
Negotiation and Persuasion Skills
- Apply strategies for successful negotiations
- Demonstrate persuasive communication with stakeholders
- Resolve conflicts to achieve win-win outcomes
- Evaluate personal effectiveness in negotiation practice
Marketing Ethics and Professional Practice
- Understand the importance of ethical marketing
- Apply relevant legal and regulatory frameworks
- Demonstrate responsible practices in professional contexts
- Evaluate the long-term impact of ethical behaviour
Introduction to E-commerce and Online Sales
- Understand the fundamentals of e-commerce platforms
- Apply digital tools to online sales strategies
- Analyse customer behaviour in online transactions
- Evaluate issues of trust and security in e-commerce
Year 2 – Advanced Applications and Strategic Marketing & Sales Management
Strategic Marketing Management
- Develop advanced strategic marketing plans
- Evaluate markets using analytical frameworks
- Apply targeting and positioning strategies
- Assess the long-term effectiveness of marketing strategies
Sales Leadership and Team Management
- Understand leadership roles in sales management
- Apply methods to motivate and manage sales teams
- Evaluate performance management approaches
- Assess leadership styles for different contexts
Digital Strategy and Social Media Marketing
- Design integrated digital marketing strategies
- Apply advanced tools for social media engagement
- Measure campaign outcomes through KPIs
- Evaluate trends in digital and social media marketing
Integrated Marketing Communications
- Understand the principles of IMC
- Design strategies for cross-channel communication
- Evaluate brand message consistency and effectiveness
- Apply IMC to strengthen customer relationships
Business-to-Business (B2B) Marketing
- Analyse the unique dynamics of B2B markets
- Apply techniques for building strong business relationships
- Design B2B campaigns and sales approaches
- Evaluate buyer behaviour in B2B contexts
Global Marketing and International Trade
- Understand strategies for global market entry
- Evaluate trade policies affecting international business
- Assess competitive opportunities across global markets
- Design strategies for cross-border marketing
Data Analytics for Marketing and Sales
- Apply tools for analysing marketing data
- Evaluate performance metrics for sales activities
- Design strategies based on data-driven insights
- Assess the role of predictive analytics in decision-making
Customer Experience and Loyalty Management
- Analyse customer journeys across multiple touchpoints
- Apply strategies to enhance customer experience
- Design loyalty programmes for retention
- Evaluate the effect of customer satisfaction on performance
Strategic Brand Management
- Understand advanced concepts of brand positioning
- Apply techniques for managing brand equity
- Design strategies for long-term brand growth
- Evaluate brand performance against competition
Innovation and Product Development Strategies
- Understand the process of innovation in product design
- Apply creative methods for product development
- Evaluate opportunities for market-driven innovation
- Design strategies to launch new products effectively
Advanced Negotiation and Key Account Management
- Apply advanced strategies in high-value negotiations
- Manage key accounts to build long-term partnerships
- Evaluate stakeholder needs in business contexts
- Assess methods for maximising client value
Capstone Project: Strategic Marketing and Sales Planning
- Integrate knowledge from across the programme
- Design a strategic marketing and sales plan
- Present findings in professional formats
- Evaluate project outcomes and reflect on practice
Completing the ICTQual AB Level 5 International Diploma in Marketing & Sales Management provides learners with a solid foundation in both theoretical knowledge and practical skills. This qualification not only prepares learners to take on advanced roles in marketing and sales but also opens up multiple opportunities for professional development, specialised training, and further industry-recognised qualifications.
Progression to Higher Diplomas
- Learners can advance to higher-level diplomas in marketing, sales, business, or leadership.
- These advanced qualifications enable learners to build on their knowledge and prepare for senior roles.
- Higher diplomas allow for deeper exploration of specialised areas such as digital strategy, international marketing, or sales leadership.
- Progression supports long-term career development in global business environments.
Professional Certifications
- Learners may pursue industry-recognised certifications in digital marketing, branding, or project management.
- Such certifications enhance practical expertise and industry credibility.
- Professional certifications increase employability across competitive sectors.
- They provide targeted skills that complement the broad foundation of the diploma.
Career Advancement Opportunities
- Learners can progress into supervisory or managerial positions in marketing and sales.
- The diploma equips learners with skills for roles such as marketing manager, sales team leader, or business development executive.
- Progression may also lead to entrepreneurial opportunities in marketing consultancy or sales-driven ventures.
- Career growth is supported by the ability to manage teams, strategies, and global operations.
Continuous Professional Development (CPD)
- Learners are encouraged to engage in CPD to stay updated with industry trends.
- CPD activities may include workshops, seminars, or online training programmes.
- These opportunities ensure learners remain competitive in the fast-changing marketing landscape.
- Continuous learning supports lifelong professional growth and adaptability.
To deliver the ICTQual AB Level 5 International Diploma in Marketing & Sales Management effectively, centres must meet specific academic, administrative, and resource standards. These requirements ensure that learners receive high-quality education, professional support, and an industry-relevant learning experience.
Qualified Teaching Staff
- Centres must employ trainers and assessors with relevant academic qualifications in marketing, sales, or business.
- Staff should also have practical industry experience to bridge theory with real-world practice.
- Continuous professional development (CPD) for teaching staff is essential to maintain up-to-date knowledge of current marketing and sales trends.
- Assessors must be trained to evaluate both academic knowledge and practical competence.
Learning Resources and Facilities
- Centres must provide access to modern classrooms or virtual learning environments that support interactive teaching.
- Learners should have access to textbooks, case studies, research materials, and industry publications.
- Digital tools and platforms must be available for online learning, research, and collaboration.
- Centres should ensure facilities meet accessibility standards for all learners.
Assessment and Quality Assurance
- Centres must establish robust assessment systems, including written assignments, projects, and presentations.
- Internal quality assurance mechanisms should be in place to maintain assessment integrity.
- Regular feedback must be provided to learners to support ongoing development.
- Assessment records should be securely stored and easily accessible for verification.
Learner Support Services
- Centres must provide academic guidance and mentoring to support learner progress.
- Career advice and employability support should be available to prepare learners for professional roles.
- Counselling or pastoral support services must be offered to promote learner wellbeing.
- Clear communication channels should be in place for learner queries and feedback.
Administrative and Technical Support
- Centres must maintain accurate learner registration and progress tracking systems.
- Dedicated administrative staff should be available to manage enrolment, scheduling, and assessments.
- Technical support should be in place to ensure smooth delivery of online learning resources.
- Centres must comply with data protection and confidentiality requirements for all learner records.
Route for Candidates with No Experience
This pathway is ideal for learners who are new to marketing, sales, and business management and do not have prior professional experience.
- Admission: Learners enrol at an ICTQual AB approved centre to begin the two-year programme.
- Training:The programme consists of 24 study units and 240 credits delivered over two years. Training combines classroom instruction, case studies, workshops, group projects, and online support. Learners build a strong foundation in marketing strategy, sales techniques, customer relationship management, business communication, market analysis, and digital innovation. Practical tasks are included to enhance problem-solving, strategic thinking, and professional skills.
- Assessment: Learners are assessed through written assignments, project-based tasks, case study analysis, and sales or marketing simulations. These assessments are designed to test analytical thinking, creativity, problem-solving ability, and application of marketing principles in real-world scenarios. Continuous formative feedback is provided to support learner development throughout the programme.
- Certification: Upon successful completion of all assessments, learners are awarded the ICTQual AB Level 5 International Diploma in Marketing & Sales Management, which confirms their competence in marketing, sales, and business management.
Route for Experienced and Competent Candidates
For learners who already have substantial professional experience in marketing, sales, or related business roles, a flexible route is available.
- Eligibility: Learners must demonstrate at least five years of verified professional experience in relevant roles. Evidence may include references, performance reports, project documentation, or portfolios showcasing applied marketing and sales skills.
- Assessment of Competence: Experienced candidates are not required to complete the full two-year programme. Instead, centres evaluate whether the learner’s knowledge and skills already meet the diploma’s outcomes. This may be conducted through interviews, professional discussions, or practical evaluations.
- Evidence Submission: Learners submit a portfolio of evidence such as sales reports, marketing strategies, campaign analysis, or business development records. Centres may request additional verification to ensure all outcomes are met.
- Knowledge and Understanding: Where necessary, centres conduct a skills gap analysis and may recommend short bridging modules to ensure alignment with the diploma’s requirements.
- Certification: Once competence and knowledge are successfully verified, learners are awarded the ICTQual AB Level 5 International Diploma in Marketing & Sales Management, recognising both their professional expertise and academic achievement.
This approach ensures that all learners, whether beginners or experienced professionals, can achieve a recognised qualification while gaining the knowledge, skills, and confidence to succeed in Marketing & Sales Management roles.