ICTQual AB Level 3 Diploma in Sales and Marketing-Multi-channel Marketer

The ICTQual AB Level 3 Diploma in Sales and Marketing – Multi‑Channel Marketer is a vocational qualification tailored for learners who aspire to orchestrate marketing campaigns across multiple platforms. This Level 3 diploma equips individuals with the strategic skills to engage audiences through a coordinated blend of digital and traditional channels—ranging from email and social media to print, retail and mobile ensuring consistent and impactful brand messaging.

Learners gain hands-on experience in planning multi-channel strategies, crafting tailored content for different platforms, and analysing campaign performance to refine approach and improve outcomes. Emphasis is placed on aligning channels to customer preferences, ensuring messaging remains consistent yet optimised per channel, and understanding how data-driven insight drives marketing effectiveness.

Ideal for school leavers, aspiring marketers, or ambitious professionals, this diploma lays the groundwork for roles such as Junior Multi‑Channel Marketer, Campaign Coordinator, or Social Media Assistant. Graduates emerge ready to navigate evolving marketing landscapes safeguarded by a strong foundation in multi-channel strategy and execution

Course overview

Level 3 Diploma in Sales and Marketing-Multi-channel Marketer

To enrol in ICTQual AB Level 3 Diploma in Sales and Marketing-Multi-channel Marketer, learner must meet the following entry requirements:

  • Age Requirement: Learners must be 16 years of age or older at the time of enrolment.
  • Educational Background: A basic secondary school education or equivalent is recommended to support understanding of marketing concepts, customer communication, and platform usage.
  • Digital Literacy : Familiarity with social media, email platforms, websites, and digital devices is helpful for participating in multi-channel campaigns and using marketing tools.
  • English Language Proficiency: A good command of English is essential for completing assessments and creating effective marketing content. Non-native English speakers may be required to demonstrate proficiency.
  • Communication Skills: Strong verbal and written communication skills are important to engage with different target audiences and adapt messaging per platform.

This qualification, the ICTQual AB Level 3 Diploma in Sales and Marketing-Multi-channel Marketer, consists of 6 mandatory units.

  1. Principles of Multi-Channel Marketing and Customer Journeys
  2. Understanding Target Audiences and Channel Preferences
  3. Content Creation and Messaging for Different Marketing Channels
  4. Social Media, Email, and Web-Based Campaign Execution
  5. Measuring Campaign Performance and Analytics Reporting
  6. Digital Tools, Scheduling Platforms, and Marketing Compliance

Learning Outcomes for the Study Units:

Principles of Multi-Channel Marketing and Customer Journeys

  • Understand the fundamentals of multi-channel marketing and how channels work together.
  • Identify stages of the customer journey and how marketing supports each phase.
  • Recognise the benefits and challenges of a multi-channel marketing approach.
  • Align marketing strategies with customer touchpoints and buying behaviour.

Understanding Target Audiences and Channel Preferences

  • Conduct basic research to segment and profile target audiences.
  • Identify the most effective marketing channels for different customer types.
  • Adapt communication style and content for diverse audience preferences.
  • Use insights to develop tailored marketing strategies across platforms.

Content Creation and Messaging for Different Marketing Channels

  • Create engaging written, visual, and multimedia content for varied marketing channels.
  • Apply consistent brand tone and messaging across social, email, print, and web.
  • Tailor content to suit the platform format and user expectations.
  • Understand copyright, brand guidelines, and ethical content standards.

Social Media, Email, and Web-Based Campaign Execution

  • Plan and launch campaigns across major digital platforms including email, social media, and websites.
  • Use best practices for posting, targeting, and engagement per platform.
  • Schedule and publish content using digital tools and calendars.
  • Monitor live campaigns and make adjustments in real-time.

Measuring Campaign Performance and Analytics Reporting

  • Identify key performance indicators (KPIs) for different channels.
  • Use analytics tools to track engagement, conversion, and ROI.
  • Compile campaign reports using data insights.
  • Recommend improvements based on performance analysis.

Digital Tools, Scheduling Platforms, and Marketing Compliance

  • Use digital platforms such as Hootsuite, Canva, Mailchimp, or similar tools.
  • Manage marketing calendars, campaigns, and task workflows efficiently.
  • Understand data protection laws (e.g., GDPR) and ethical marketing standards.
  • Ensure campaigns meet legal, accessibility, and compliance requirements.

Career Opportunities

  • Advertising Assistant
  • Junior Campaign Executive
  • Media Planning Coordinator
  • Marketing Assistant
  • Social Media Executive
  • Content Marketing Support Officer
  • Brand Communications Assistant

Academic and Professional Development

  • Progress to a Level 4 Diploma in:
    • Marketing and Advertising
    • Digital Marketing
    • Creative Media and Communications
    • Public Relations and Brand Management
  • Enrol in short, specialist courses on:
    • SEO & SEM
    • Paid Social Advertising
    • Google Ads & Analytics
    • Copywriting and Visual Content Creation

Long-Term Career Pathways

  • With further study and experience, learners may advance into roles such as:
    • Campaign Manager
    • Advertising Strategist
    • Brand Manager
    • Digital Marketing Specialist
    • Media Buyer or Planner
  • Explore freelance or consultancy opportunities in content creation, influencer campaigns, or social media strategy.

Transferable Skills and Industry Readiness

  • Build core professional skills in communication, creativity, planning, and data analysis.
  • Gain confidence working across digital tools, social platforms, and media channels.
  • Apply learned skills to roles in retail, fashion, tech, entertainment, or agency environments.

FAQs

  • Individuals aspiring to work in marketing, sales, or customer engagement roles.
  • Professionals already in junior marketing positions who want to upgrade their expertise.
  • Learners interested in digital marketing, social media, and integrated communication strategies.
  • Multi‑channel campaign planning – coordinating marketing activities across online and offline platforms.
  • Customer engagement techniques – building relationships and improving brand loyalty.
  • Sales support skills – assisting in promotional activities and lead generation.
  • Digital marketing basics – using social media, email, and web tools effectively.
  • Communication and teamwork – collaborating with colleagues and stakeholders to deliver results.

ICTQual AB Level 3 Diploma in Sales and Marketing-Multi-channel Marketer is 30 Credits training program. As this Training program have mandatory assessment which will be conducted through Approved Training Centers.

ICTQual AB allows to offer Level 3 Diploma in Sales and Marketing-Multi-channel Marketer in various formats, including online, in-person, or a combination of both. Participants can choose the format that best fits their schedule and learning preferences. But final decision is made by ATC.

Yes, ICTQual AB Level 3 Diploma in Sales and Marketing-Multi-channel Marketer consist of 6 mandatory assessments . These assessments are designed to evaluate participants’ comprehension of course material and their capacity to apply concepts in practical situations. It is mandatory to pass assessments with a minimum score of 75%