ICTQual AB Level 3 Diploma in Sales and Marketing-Content Creator

The ICTQual AB Level 3 Diploma in Sales and Marketing – Content Creator is a dynamic vocational qualification designed for learners who wish to develop creative and strategic content skills essential for the digital age. This Level 3 diploma equips individuals with the ability to craft engaging blog posts, social media updates, video scripts, and visual content that resonate with modern audiences and elevate brand presence.

Learners acquire a solid understanding of content marketing principles, including storytelling strategies, audience engagement techniques, and platform-specific optimisation. Through hands-on assignments, students practice generating compelling copy, designing visual graphics, producing short-form video material, and scheduling content across different channels. Emphasis is placed on building a consistent brand voice, applying SEO best practices, and measuring content performance using analytics tools.

Ideal for school leavers, aspiring digital marketers, or creative enthusiasts looking to enter roles in content development or social media coordination, this qualification lays a strong foundation for both employment and further professional growth. Graduates will be ready to step into roles such as Junior Content Creator, Social Media Assistant, or Marketing Content Executive—prepared to make a meaningful impact in media-rich marketing environments.

Course overview

Level 3 Diploma in Sales and Marketing-Content Creator

To enrol in ICTQual AB Level 3 Diploma in Sales and Marketing-Content Creator, learner must meet the following entry requirements:

  • Age Requirement: Learners must be 18 years of age or older at the time of enrolment.
  • Educational Background: A basic secondary education or equivalent is recommended to support understanding of creative, marketing, and digital concepts.
  • Digital Literacy : Learners should be comfortable using basic digital tools, social media platforms, and content creation software.
  • English Language Proficiency: A good command of spoken and written English is needed to complete course assignments and develop effective content. Non-native speakers may be required to provide evidence of English proficiency.
  • Communication Skills: Basic written and verbal communication skills are essential to succeed in content planning, creation, and audience engagement.

This qualification, the ICTQual AB Level 3 Diploma in Sales and Marketing-Content Creator, consists of 6 mandatory units.

  1. Foundations of Content Marketing and Digital Strategy
  2. Audience Research and Brand Voice Development
  3. Creating Engaging Written, Visual, and Multimedia Content
  4. Social Media Management and Platform-Specific Optimisation
  5. Search Engine Optimisation (SEO) and Content Performance Tracking
  6. Content Planning, Campaign Scheduling, and Analytics Reporting

Learning Outcomes for the Study Units:

Foundations of Content Marketing and Digital Strategy

  • Understand the role of content marketing within a broader digital strategy.
  • Identify different types of content and how they support brand objectives.
  • Explain the customer journey and the purpose of content at each stage.
  • Recognise the value of storytelling and consistent messaging in marketing.

Audience Research and Brand Voice Development

  • Conduct basic audience research using demographic and behavioural data.
  • Create audience personas to inform content style and messaging.
  • Identify and apply consistent brand voice across different content types.
  • Understand the importance of tone, language, and inclusivity in communication.

Creating Engaging Written, Visual, and Multimedia Content

  • Produce basic written content such as blog posts, captions, and product descriptions.
  • Develop simple visual content using templates, tools, or design software.
  • Plan and create short-form video content for digital platforms.
  • Apply copyright and ethical standards to all forms of content creation.

Social Media Management and Platform-Specific Optimisation

  • Understand the features and functions of popular social media platforms.
  • Tailor content format, timing, and messaging to suit different platforms.
  • Engage with audiences through interactive and shareable posts.
  • Use scheduling tools to plan and manage social media activity.

Search Engine Optimisation (SEO) and Content Performance Tracking

  • Apply basic SEO techniques such as keyword use, meta descriptions, and tagging.
  • Understand the role of SEO in content discoverability and reach.
  • Monitor content performance using analytics tools and engagement metrics.
  • Interpret data to assess effectiveness and guide improvements.

Content Planning, Campaign Scheduling, and Analytics Reporting

  • Plan content calendars aligned with marketing objectives and key dates.
  • Collaborate in the creation of integrated content campaigns.
  • Track performance using key metrics and reporting tools.
  • Evaluate content success and present findings in structured reports.

Career Opportunities

Upon completing this diploma, learners can pursue a range of entry-level roles, including:

  • Content Creator
  • Social Media Assistant
  • Digital Marketing Executive
  • Copywriting Assistant
  • Video Content Coordinator
  • Creative Marketing Assistant
  • Blogger or Influencer Support Specialist

Academic Progression

This qualification provides a strong foundation for progression to:

  • Level 4 Diploma in Digital Marketing, Media and Communications, or Marketing Management
  • Specialist short courses or certificates in:
    • Video Editing and Graphic Design
    • Email Marketing and CRM Tools
    • Social Media Advertising
    • Content Marketing Strategy

Long-Term Career Pathways

With further experience and learning, learners can work towards:

  • Social Media Manager
  • Content Marketing Specialist
  • Brand Storytelling Strategist
  • Digital Campaign Manager
  • Creative Director (with senior experience and qualifications)

Transferable Skills and Industry Relevance

  • Apply creative, strategic, and digital communication skills across various industries.
  • Gain confidence in managing content for eCommerce, fashion, tech, travel, education, or entertainment brands.
  • Build a portfolio that showcases creative content across channels and formats.

FAQs

  • Individuals aspiring to work as content creators, social media assistants, or marketing support staff.
  • Professionals already in junior marketing roles who want to upgrade their creative and digital skills.
  • Learners interested in storytelling, branding, and digital communication strategies.
  • Content development – writing blogs, articles, and promotional copy.
  • Visual communication – creating graphics, images, and multimedia content.
  • Social media management – planning posts, engaging audiences, and tracking performance.
  • Campaign support – assisting in marketing initiatives across digital and offline channels.
  • Brand storytelling – crafting messages that align with organisational identity and values.

ICTQual AB Level 3 Diploma in Sales and Marketing-Content Creator is 30 Credits training program. As this Training program have mandatory assessment which will be conducted through Approved Training Centers.

ICTQual AB allows to offer Level 3 Diploma in Sales and Marketing-Content Creator in various formats, including online, in-person, or a combination of both. Participants can choose the format that best fits their schedule and learning preferences. But final decision is made by ATC.

Yes, ICTQual AB Level 3 Diploma in Sales and Marketing-Content Creator consist of 6 mandatory assessments . These assessments are designed to evaluate participants’ comprehension of course material and their capacity to apply concepts in practical situations. It is mandatory to pass assessments with a minimum score of 75%