ICTQual AB Level 3 Award in Generative Artificial Intelligence Gen AI

Qualification Specification File

Generative Artificial Intelligence is reshaping the digital world by enabling machines to create, assist, and innovate in ways that were once only imaginable. From intelligent content generation to automated workflows and creative digital solutions, Gen AI is becoming an essential skill in today’s technology-driven environment. The ICTQual AB Level 3 Award in Generative Artificial Intelligence (Gen AI) is designed for learners who want to move beyond basic understanding and develop a more structured and confident approach to using generative AI tools effectively.

This qualification explores practical and evolving areas of Gen AI, including advanced prompt engineering, AI-assisted writing and design, content optimisation strategies, and intelligent automation techniques. Learners will gain insight into how AI systems process information, generate outputs, and support decision-making across various industries such as business, marketing, education, and creative media.

The ICTQual AB Level 3 Award in Generative Artificial Intelligence (Gen AI) empowers learners to confidently apply AI tools in professional and creative environments. It enhances digital fluency, critical thinking, and innovation skills, helping learners adapt to the rapidly evolving AI landscape. This qualification is ideal for those who want to strengthen their expertise, improve productivity, and stay ahead in a world increasingly shaped by generative AI technologies.

Course overview

Level 3 Award in Generative Artificial Intelligence Gen AI

To enrol in the ICTQual AB Level 3 Award in Generative Artificial Intelligence Gen AI, learners should meet the following requirements:

  • Age Requirement: Learners must be at least 16 years old at the time of enrolment.
  • Educational Background: A Level 2 qualification or equivalent is recommended, along with basic digital literacy skills.
  • Professional Experience: Prior experience in Artificial Intelligence or Generative AI is not required, but basic familiarity with digital tools is helpful.
  • English Proficiency: Learners must have a good understanding of written and spoken English to engage with course materials and complete assessments effectively.

The ICTQual AB Level 3 Award in Generative Artificial Intelligence Gen AI, certification consisting of 3 mandatory study units.

  1. Principles of Generative AI and Machine Learning Concepts
  2. Generative AI Tools for Content Creation and Automation
  3. Ethics, Bias, and Responsible Use of Gen AI Technologies

Here are the learning outcomes for each study unit:

Principles of Generative AI and Machine Learning Concepts

  • Explain the fundamental principles of Generative Artificial Intelligence and Machine Learning concepts.
  • Analyse how generative models learn patterns from data to produce new and realistic outputs.
  • Differentiate between machine learning, deep learning, and generative AI approaches.
  • Demonstrate understanding of how algorithms power modern generative AI systems and applications.

Generative AI Tools for Content Creation and Automation

  • Explain the role of Generative AI tools in content creation, automation, and digital workflows.
  • Analyse how AI tools improve efficiency in writing, design, marketing, and business processes.
  • Apply Generative AI tools to create, edit, and optimise digital content across multiple platforms.
  • Evaluate the effectiveness of AI-driven automation in improving productivity and creativity.

Ethics, Bias, and Responsible Use of Gen AI Technologies

  • Explain ethical principles and responsible practices in the use of Generative AI technologies.
  • Analyse risks related to bias, misinformation, privacy, and algorithmic fairness in AI systems.
  • Apply responsible AI usage guidelines to ensure safe and transparent content generation.
  • Evaluate the importance of ethical governance in maintaining trust and accountability in Gen AI systems.

The ICTQual AB Level 3 Award in Generative Artificial Intelligence (Gen AI) equips learners with practical and applied knowledge of generative AI tools, enabling them to create, manage, and optimise digital content effectively. This qualification builds strong digital confidence and prepares learners to use AI-driven solutions across modern workplace and creative environments.

  • Apply Generative AI tools confidently in content creation, communication, and digital workflow tasks.
  • Develop advanced prompt engineering skills to improve AI-generated outputs and accuracy.
  • Use AI for professional tasks such as writing, design, research, and automated content generation.
  • Support digital marketing, branding, and social media activities using AI-powered tools.
  • Improve productivity by integrating AI solutions into daily professional and creative workflows.
  • Participate in AI-driven innovation projects and digital transformation activities within organisations.
  • Strengthen problem-solving and creative thinking skills using Generative AI applications.
  • Enhance understanding of ethical and responsible AI usage in professional environments.
  • Build confidence in working with emerging AI platforms and intelligent automation tools.
  • Expand career opportunities in AI-assisted content creation, digital support, and technology-enabled roles.

FAQS

Learners develop skills in AI content generation, prompt usage, workflow optimisation, digital content creation, and AI tool application. It also improves creative thinking and digital efficiency.

This qualification is ideal for professionals, digital creators, marketers, and learners who already understand basic AI concepts. It is designed for individuals who want to apply generative AI tools more effectively in real-world scenarios.

ICTQual AB Level 3 Award in Generative Artificial Intelligence Gen AI is 3 days training programme. As this Training program have mandatory assessment which will be conducted through Approved Training Centres.

ICTQual AB Level 3 Award in Generative Artificial Intelligence Gen AI is offered in various formats, including online, in-person, or a combination of both. Learners can choose the format that best fits their schedule and learning preferences. But the final decision is made by ATC.

Yes, the ICTQual AB Level 3 Award in Generative Artificial Intelligence Gen AI is an assessment-based certification. Learners are required to complete mandatory assessments consisting of 100 multiple-choice questions (MCQs). A minimum score of 75% is required to successfully pass the assessments and achieve the certification.