ICTQual AB Level 2 International Diploma in Marketing and Sales Management
The ICTQual AB Level 2 International Diploma in Marketing and Sales Management is a dynamic programme designed to equip learners with essential marketing and sales expertise for today’s competitive business landscape. Ideal for both freshers and professionals seeking career growth, this course provides a solid foundation in marketing principles, sales strategies, and customer engagement, enabling learners to make an immediate impact in professional environments.
Structured over a three-month duration and comprising 30 credits, the programme covers core areas such as market research, digital marketing, sales planning, customer relationship management, and strategic communication. Learners gain practical skills through interactive workshops, case studies, and project-based learning, ensuring knowledge is applied effectively in real-world scenarios.
Upon completion, learners will be prepared for diverse career opportunities in marketing, sales, business development, and client relations across various industries. Key benefits include enhanced understanding of consumer behaviour, improved sales techniques, strategic planning capabilities, and the ability to implement marketing campaigns that drive measurable results.
This diploma also helps learners develop critical professional competencies such as analytical thinking, effective communication, and strategic decision-making. Graduates leave with the confidence and skills required to excel in entry-level management roles, contribute to business growth, and progress toward more advanced positions in marketing and sales leadership.
Whether learners aim to begin a career in marketing or strengthen existing professional expertise, this programme offers a structured, internationally recognised pathway to success, providing both theoretical knowledge and practical skills that are highly valued in the global business environment.
Level 2 International Diploma in Marketing and Sales Management
To enrol in ICTQual AB Level 2 International Diploma in Marketing and Sales Management learner must meet the following entry requirements:
This qualification, the ICTQual AB Level 2 International Diploma in Marketing and Sales Management, consists of 3 mandatory units.
Foundation and Core Knowledge
- Marketing Fundamentals and Consumer Behaviour
- Sales Strategies and Customer Relationship Management
- Digital Marketing and Business Communication
Learning Outcomes for the ICTQual AB Level 2 International Diploma in Marketing and Sales Management:
Foundation and Core Knowledge
Marketing Fundamentals and Consumer Behaviour
- Demonstrate an understanding of core marketing principles and their application in business
- Analyse consumer behaviour to identify market trends and customer needs
- Develop strategies to position products and services effectively in target markets
- Apply market research techniques to support informed decision-making
- Evaluate marketing activities to measure effectiveness and identify areas for improvement
Sales Strategies and Customer Relationship Management
- Develop effective sales strategies to achieve business objectives
- Apply techniques for building and maintaining strong customer relationships
- Identify approaches for managing customer expectations and resolving issues
- Analyse sales performance data to inform strategy and improve outcomes
- Demonstrate professional selling skills in diverse business scenarios
Digital Marketing and Business Communication
- Utilise digital marketing tools and platforms to engage with target audiences
- Develop and implement online marketing campaigns to drive business growth
- Apply professional communication skills in written, verbal, and digital formats
- Analyse the impact of digital marketing efforts using relevant metrics and analytics
- Demonstrate the ability to create clear, persuasive, and ethical business messages
The ICTQual AB Level 2 International Diploma in Marketing and Sales Management equips learners with essential marketing, sales, and communication skills. Upon completion, learners are prepared to advance their careers in business, marketing, and sales roles. The course provides a clear pathway for professional development, enhancing both practical skills and career opportunities in diverse organisational environments.
Marketing Strategy Development
- Analyse market trends to inform effective marketing strategies
- Develop marketing plans tailored to target audiences
- Apply branding principles to enhance product and service positioning
- Evaluate marketing campaigns for performance and ROI
- Identify opportunities for innovative marketing approaches
- Integrate consumer insights into strategic planning
- Adapt marketing strategies to evolving business environments
Sales and Customer Management
- Develop effective sales strategies to achieve organisational goals
- Build and maintain strong customer relationships
- Apply negotiation and persuasion techniques in sales scenarios
- Monitor sales performance and adjust tactics accordingly
- Resolve customer issues professionally and efficiently
- Identify opportunities for upselling and cross-selling
- Enhance customer satisfaction through proactive engagement
Digital Marketing and Online Engagement
- Utilise social media and digital platforms to engage audiences
- Develop and implement online marketing campaigns
- Analyse digital marketing metrics to improve performance
- Apply SEO and content marketing strategies effectively
- Optimise online presence to increase brand visibility
- Understand the role of digital marketing in overall business strategy
- Adapt digital campaigns based on consumer feedback and analytics
Business Communication Skills
- Demonstrate professional written, verbal, and digital communication
- Present marketing and sales strategies clearly to stakeholders
- Apply interpersonal skills for teamwork and collaboration
- Handle challenging business conversations with tact
- Prepare reports and presentations that convey insights effectively
- Use communication to support customer engagement initiatives
- Develop networking skills to enhance professional growth
Consumer Behaviour and Market Analysis
- Analyse consumer needs and preferences for informed decision-making
- Identify market segments and target audiences effectively
- Evaluate purchasing behaviour and trends to guide strategies
- Apply research findings to improve product positioning
- Understand factors influencing consumer decision-making
- Use data-driven insights to optimise marketing campaigns
- Monitor competitor activities to maintain market advantage
Professional Development and Career Growth
- Plan personal learning and skill development pathways
- Seek mentoring and networking opportunities for career advancement
- Demonstrate adaptability in dynamic business environments
- Build confidence in professional marketing and sales roles
- Develop a portfolio showcasing achievements and projects
- Prepare for entry-level supervisory or team coordinator roles
- Identify opportunities for further specialised training
Team and Performance Management
- Set clear objectives and performance targets for teams
- Monitor team progress and provide constructive feedback
- Implement strategies to motivate and engage team members
- Encourage collaboration and knowledge sharing
- Address performance challenges effectively and professionally
- Evaluate team outcomes and identify improvement opportunities
- Promote accountability and continuous development within teams
Providing the ICTQual AB Level 2 International Diploma in Marketing and Sales Management requires centres to meet specific standards to ensure high-quality delivery, assessment, and learner support. Centres must comply with these requirements to maintain credibility and provide learners with a consistent, internationally recognised learning experience.
Approval and Accreditation
- Centres must be formally approved by ICTQual AB to deliver the programme
- Maintain up-to-date records of approval and compliance documentation
- Ensure all staff understand and follow ICTQual AB policies and procedures
- Commit to continuous quality assurance and internal auditing of course delivery
- Provide evidence of prior experience in delivering professional or vocational qualifications
Learning Environment
- Offer a safe, accessible, and supportive learning environment for all learners
- Provide suitable classroom, seminar, or online facilities to support learning
- Ensure learners have access to modern technology and digital resources
- Maintain a library or resource centre with relevant marketing and sales materials
- Guarantee facilities comply with health, safety, and accessibility standards
- Promote a professional atmosphere conducive to learner engagement
Staffing and Expertise
- Employ qualified and experienced trainers with expertise in marketing and sales management
- Provide continuous professional development for teaching staff
- Maintain appropriate staff-to-learner ratios for effective instruction
- Ensure assessors and internal verifiers are trained in ICTQual AB assessment standards
- Clearly define roles and responsibilities of all personnel involved in course delivery
- Support staff with necessary resources, training, and guidance to maintain course quality
Assessment and Quality Assurance
- Implement robust internal assessment policies aligned with ICTQual AB standards
- Maintain accurate and secure records of learner progress and achievements
- Conduct regular internal verification to ensure fairness and consistency in assessment
- Ensure assessment methods cover all learning outcomes and are fit for purpose
- Provide timely feedback to learners to support their progression
- Participate in external audits or monitoring by ICTQual AB when required
Learner Support Services
- Offer guidance and support throughout learners’ studies
- Provide clear information on course structure, requirements, and assessment methods
- Ensure learners have access to pastoral support and academic advice
- Facilitate communication channels for learner queries, both online and in-person
- Support learners with additional needs, including reasonable adjustments
- Promote a positive learning experience to encourage engagement and completion
Administration and Record-Keeping
- Maintain accurate enrolment and attendance records for all learners
- Securely store assessment records, certificates, and related documentation
- Ensure compliance with data protection and privacy regulations
- Provide clear reporting lines for learner or staff concerns
- Maintain transparency and accountability in all administrative processes
- Submit results and certification requests to ICTQual AB in a timely manner
Operating as a recognised centre ensures the successful delivery of the ICTQual AB Level 2 International Diploma in Marketing and Sales Management, supporting learners’ professional development while upholding the high standards expected of ICTQual AB qualifications. Meeting these requirements guarantees a consistent, high-quality, and internationally recognised learning experience for all learners.
Route for Candidates with No Experience
This pathway is designed for learners who are new to marketing and sales roles and wish to acquire foundational knowledge and practical skills to start a professional journey in business, marketing, or client-facing functions.
- Admission: Learners enrol at an ICTQual AB approved centre to begin the 3-month, 30-credit programme.
- Training:The course is delivered through three core study units — Marketing Fundamentals and Consumer Behaviour, Sales Strategies and Customer Relationship Management, and Digital Marketing and Business Communication. Training combines classroom sessions, interactive workshops, case studies, and project-based learning to ensure learners gain both theoretical knowledge and applied skills relevant to marketing and sales roles.
- Assessment:Learners are evaluated through assignments, project work, case studies, and portfolio submissions that measure applied knowledge, problem-solving abilities, and marketing competence. Assessments ensure readiness for real-world business and sales applications.
- Certification:Upon successful completion, learners are awarded the ICTQual AB Level 2 International Diploma in Marketing and Sales Management. Graduates are prepared for entry-level positions such as marketing assistant, sales coordinator, client relations officer, or business development associate in corporate, retail, or entrepreneurial environments.
Route for Experienced and Competent Candidates
This pathway is designed for professionals with prior experience in marketing, sales, or related operational roles who wish to formalise and validate their expertise through an internationally recognised qualification.
- Eligibility:Learners must provide verified evidence of at least two years of professional experience in areas such as marketing, sales, customer relationship management, or business development. Acceptable evidence includes employer references, project documentation, or verified workplace achievements aligned with the diploma’s learning outcomes.
- Assessment of Competence:Experienced learners are assessed through professional discussions, portfolio evaluations, and practical demonstrations mapped against the qualification’s learning outcomes. This approach recognises prior knowledge while identifying minor gaps that may require short bridging modules or targeted assessments.
- Evidence Submission:Learners compile a professional portfolio demonstrating practical achievements, including marketing reports, sales campaign outcomes, client engagement documentation, and digital marketing analytics. All submissions undergo verification by the approved centre for authenticity and compliance.
- Knowledge and Understanding:Where gaps are identified, learners may complete short bridging sessions, refresher workshops, or targeted assessments to achieve full competence.
- Certification:Learners who successfully demonstrate competence are awarded the ICTQual AB Level 2 International Diploma in Marketing and Sales Management, validating their professional expertise and readiness for higher responsibilities in marketing, sales, or business development roles.
This dual-route structure ensures accessibility for both newcomers and experienced professionals, providing a flexible, career-focused pathway that recognises practical experience while equipping learners with essential marketing, sales, and business skills for success.